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GIE Media -- Marketing & Communications





Horticulture Group.
For more than 30 years, GIE Media, Inc. has served the publishing communications industry by producing the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media.

Address: 5811 Canal Rd. Valley View, OH 44125
Email: jgilbride@gie.net Contact: Jim Gilbride
Phone: 800-456-0707 FAX: 216-525-0515






Established in 1980, GIE Media, Inc. has grown from one publication into a leading marketing and communications business-to-business media company serving seventeen industries. The company goal of Group Interest Enterprises is to publish the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media in growth industries, with a quality standard based upon editorial value and market leadership.

GIE Media Inc., is headquartered in Valley View, Ohio and is privately owned by its founder Richard Foster. The company employs nearly 100 editors, publishers, sales representatives, marketers and other professionals.

In order to make a positive difference in the markets we serve and best serve our customers, the people of Group Interest Enterprises dedicate their energies to:

  • Publish the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media in growth industries, with a quality standard based upon editorial value and market leadership
  • Control a leading market share of advertising and readership in all markets we serve
  • Demonstrate corporate leadership through the highest standard of business ethics and human principles in all areas of our business




Meet Our Team

Richard Foster

Richard FosterChairman of the Board

Richard Foster established Group Interest Enterprise Publishing Company with the acquisition of Pest Control Technology magazine in 1980. Under Richard’s direction, GIE has grown from one publication into a leading marketing and communications organization in seventeen industries. His remarkable guidance through three decades of successful expansion has given GIE Media, Inc. the solid foundation that continues to ensure market leadership across all industries.

Chris Foster

Chris FosterPresident and CEO

Chris Foster rejoined GIE Media as President & COO in May, 2005 after spending nine years away holding senior positions with InsightExpress LLC, the largest online market research company globally, as VP of Technology and Product Development, and Attachmate Corporation running the Global Network Technology Practice. Prior to that, Chris has worked at GIE Media in various roles from Controller to General Manager, having started with GIE Media directly out of college. He holds degrees in International Business Administration and International Marketing from Heidelberg, Germany.

Dan Moreland

Dan MorelandExecutive Vice President

A 30-year veteran of the pest management industry, Dan Moreland joined GIE Media in 1980 shortly after the company was launched by CEO Richard Foster. An award-winning journalist, Dan also serves as Publisher of PCT magazine’s sister publication, Quality Assurance & Food Safety. Currently publisher of PCT magazine and executive vice-president of GIE Media, Moreland graduated with honors from Kent State University, where he earned a degree in Journalism with a specialty in News. He is a member of Pi Chi Omega, a professional pest control fraternity, as well as the Press Club of Cleveland.

James Keefe

James R. KeefeExecutive Vice President and Group Publisher

Jim Keefe joined GIE Media in 1991. After a series of promotions, he was promoted to Publisher of Recycling Today and its affiliate publications in 1995. There, Jim was instrumental in the development and launch of Construction & Demolition Recycling, Storage & Destruction Business, and Recycling Today Global Edition magazines. He has also assisted in developing GIE's events business through the formation of the Paper Recycling Conference, Paper Recycling Conference Europe, and the C&D Recycling Forum. Currently Group Publisher of our recycling business and Executive Vice President of GIE Media, Jim is a graduate of Ohio University with a degree in Finance and concentration of study in interpersonal communications.

Mike DiFranco

Mike DiFrancoGroup Publisher

Mike DiFranco is the group publisher of GIE Media’s industrial group that includes Aerospace Manufacturing and Design, Today’s Medical Developments, Today’s Motor Vehicles and Today’s Energy Solutions. Mike began his career in the manufacturing industry in 1998 working in sales for Motch Corporation and Cone Blanchard. He then moved to the publishing side of the manufacturing industry, joining the American Machinist and Welding Design and Fabrication sales teams with Penton Publishing. In 2004, Mike joined GIE Media as a regional sales manager for the company’s largest title, Lawn & Landscape. A few years later, Mike was instrumental in forming GIE Media’s industrial group by co-founding its first title, Today’s Medical Developments. Today the group has expanded to its current four titles, of which Mike is group publisher.

Jim Gilbride

Jim GilbrideGroup Publisher

Jim Gilbride was hired by GIE Media in 2004 as Account Manager for the Lawn & Landscape Media Group. In 2005, he transitioned to west coast Account Manager for the PCT Media Group where he was a key factor in driving sales growth until 2009. In June of 2009, shortly after the GIE acquisition of Branch Smith Publishing, Jim was promoted to National Sales Manager of the portfolio which included the brands of Greenhouse Management, Nursery Management, and Garden Center. He was promoted to Associate Publisher in 2010. Since then Jim has overseen the continued growth of the media group launching the Produce Grower and Ornamental Breeder brands. He has also overseen the launch of several cutting edge industry events. Jim was promoted to Publisher of the Ornamental Media Group in 2012 and currently oversees all operations for the media group and related brands.

Pat Jones

Pat JonesGroup Publisher

Pat Jones is publisher of Golf Course Industry magazine. He is a veteran green industry communicator and marketer who previously held senior positions with the Golf Course Superintendents Association of America, Barkley-Evergreen Public Relations, Advanstar Communications and his own company, Flagstick LLC. Jones is an award-winning writer and a regular guest speaker at industry events. He earned degrees in journalism and liberal arts and sciences from the University of Kansas in 1984.

Marco Urbanic

Marco UrbanicDirector of Intergrated Data Systems

Marco joined the GIE Media team in the fall of 2012 and is responsible for overseeing all aspects of corporate development including websites, digital magazines, iSIRC circulation software, and Target Market Intelligence (TMI). He has been involved with software development since his graduation from Carnegie-Mellon University in 1990. Prior to coming to GIE, Marco held the position of Director of Consulting Services for Cleveland based New Media, Inc. In late 1998, he ventured out on his own as an independent contractor and provided project management services to clients such as Bridgestone, Centimark Corporation, Acero Inc., and Patrick-Douglas.


GIE Data Solutions was formed in 2014 as a direct result of the development of the software systems iSirc ™ and TMI ™ by GIE Media’s software development team. Both systems specifically address the needs of the publishing industry, and are available by license through GIE Data Solutions.

As a publishing company, your audience data is the key to your success. Your data, however, is only as valuable as the tools you use to manage it. iSIRC provides publishers with a powerhouse solution that allows you to collect and control information on your print and digital brands, including your newsletters, white papers, webinars, events, and other products connected to your brand. iSIRC enables you to manage both controlled and paid circulation, and it satisfies the requirements of 3rd party audit companies such as BPA and Verified. It performs 100% in real time, providing instant access to your audience at all times.

Intelligent

  • Allows an unlimited number of demographic questions linked to your brand
  • Uses promotions for tracking efforts and batching for finding hard copy documents
  • Enforces strict qualification rules during subscription entry
  • Provides quick and easy customer service updates that do not affect qualification
  • Implements issue management to close an issue and verify print and digital counts
  • Includes reporting, import/export, and a sophisticated query system
  • Delivers the best duplicate record checking and data validation on the market
  • Saves changes in an audit history table for data tracking and trend analysis

Integrated

  • Manages all of your brand’s products in one integrated database
  • Connects to your website to get new subscribers and requalify existing ones
  • Attaches to a mapping service to geo-code addresses by latitude and longitude
  • Hooks into an SMTP email server to send eblasts directly from the system

Indispensable

  • Stops duplication before it happens
  • Validates data prior to committing
  • Provides an easy to use, but powerful query builder
  • Supports opt-outs for email, phone, fax and more

More information about GIE Data Solutions and its offerings can be found at www.isirc.com.


Target Market Intelligence

TMI is a revolutionary new solution to help you identify, target, and grow your business. By providing our target market circulation and business demographic databases through a secure online Web portal, TMI allows you desktop access to the most comprehensive industry database available. Search the TMI database by contact level, business type, revenue, services offered, UCC filings, commodities processed and so much more!

Click here to request more information on how you can use TMI to optimize your marketing efforts and direct your sales activities.


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